Click Click Expose

October 13, 2009

Equality march proves that viral marketing is for real!

National Equality March 2009 - Washington DC

National Equality March 2009 - Washington DC

5 years ago if you told me that you could use the internet, a social networking site and a couple of internet videos to bring together thousands of individuals across the country to demand social justice and equality, I would have said you were crazy.  But in this new and crazy world we live in, it appears that viral marketing (for lack of a better word) can be the right ticket if used properly.

Enter the 2009 National Equality March on Washington DC.  While I can find no public information on the advertising budget for the National Equality March organization – it appears that the budget for advertising (that’s traditional advertising) was very little.  I saw no ads in the majority of the popular gay magazines, there was no ad in the online gay advertising network BUT WHAT I DID SEE was Facebook and twitter used relentlessly to promote the event.  And the result, over 200,000 people showed up for the event.

I think that speaks volumes on how businesses and organizations can speak and influence the LGBT community.  While traditional marketing still has a place in advertising – the power of the internet as a vehicle to promote and inspire change is in a word – breath taking.  Lord, I would have love to have known how much the National Gay and Lesbian Task Force spent on advertising when I went to the March on Washing in 1993.  It’s a new world – and viral marketing is the way to go.

If you went to the march and you took any video of the march or did a video blog, please share your gay and lesbian video stories of the National Equality march on our website: planetq.tv.  It will be a great way for many of us who could not attend this year to really see what it’s like.  Trust me folks, its inspiring and truly amazing.  So share your videos with us on Planet Q TV and let us hear your stories about this year’s march.  And the real question is: will it make a different for LGBT folks across our country?  I think it will.

Thomas (Click Click Expose – Gay Entertainment Media)

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October 6, 2009

Will you march in Washington DC October 11th?

National Equality March on Washington DC

National Equality March on Washington DC

I remember back in 1993 when I was a field producer for the National Gay and Lesbian Task Force’s March on Washington video. It was certainly a different time then when the idea of civil rights for all gay and lesbian people were still a struggle and I was so far in the closet, I could have hurt myself. It was a great experience being around so many like minded people who didn’t care if you were gay, straight or bi – they were all there to have a good time and to promote equality for all.

I won’t get to go this year as I have a filming project to attend on Sunday but if you get to go, WE HOPE YOU WILL SHARE YOUR VIDEO STORIES ON PLANET Q TV.   Planet Q TV was designed 2 1/2 years ago as a place where gay and lesbian video bloggers,  content producers and professionals could tell their stories in one unique place for our community.  I  would love to hear about your adventures, what you saw, what you liked or didn’t like and if you feel that equality is right around the corner for us or if we still have a long way to go.

Have fun this Sunday and if you are video blogging, I would like to encourage you to upload your videos to Planet Q TV so everyone around the world that visits our site can learn about your experience.

Thomas (Click Click Expose)

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