Levi (the very first Fortune 500 company to extend health benefits to “domestic partners of unmarried employees) is on the forefront again as they take a stand on gay marriage. They have adopted the “White Knot Program” which encourages people to demonstrate their solidarity with marriage equality by wearing a small piece of knotted white ribbon on their clothing. New York’s Mayor Michael Bloomberg and comedienne Kathy Griffin have already publicly supported the move and many more have followed.
Levi’s hope in this new campaign is to spread a symbol of “love” versus fear in the current climate and debate on gay marriage and they are to be applauded for this effort. No doubt, in some of the more conservative states – Levi will take a hit in the pocket book but the goal of universal marriage rights for all is an admiral one to take and a bold move by this company. So take a minute a put a white ribbon on your clothing, your car anyway you can to show your support.